Iconic 80s label BOY London is ones again seeing it's popularity rise with it's East London shop SICK selling out on a weekly basis and Selfridges taking on stock. The tees seems to be the uniform of choice for hipsters across London just as for punks, club kids, new romantics and the Ibiza acid house crowd before them..
BOY London was set up in the 1970s by Stephane Raynor, a pioneer of punk and the New Romantics.
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