Wednesday, 11 September 2013


Dale of Norway has collaborated with Danish fashion designer Henrik Vibskov - to create a collection with a strong focus on Nordic materials.
Since 1879 Dale of Norway has been creating quality knitwear in the small village from which it derives its name.
I've got my eyes on the knitted baseball bomber! Genius.

Friday, 6 September 2013


I love backpacks, must be the Norwegian in me. They are practical, clever and now also stylish and
fashionable! Whats's not to love. Here's my shortlist (so far)

Wednesday, 4 September 2013


Icelandic sisters Katrin Alda and Rebekka Rafnsdottir (degrees in philosophy and fashion) started their own brand after running a shop of the same name in Reykjavik. After showing their first collection at Copenhagen fashion week Kalda was picked up exclusively by Liberty in London! Good going

Monday, 19 August 2013

taking about great things Nordic...


Craftmanship and practicality are key words when it comes to Scandinavian design (Bruuns Bazaar, Filippa K)
Scandinavians are also very particular when it comes to fair trade and many companies have signed up to ethical contracts (Hope, Designer Remix, Gaia)
One of my favourite Scandi labels combines 1960s Mod culture with Scandinavian aesthetics (great mix) Take a look at Whyred.

Thursday, 15 August 2013

Wednesday, 14 August 2013

Smells like teen spirit

Grunge is back (again) and we love it! More refined like most major trends preforming comeback but grunge is grunge, so there will be plenty of grittiness!
YSL and Hedi Slimane sets the tone with "queen of grunge" Courtney Love as face of his new campaign and Vogue Paris follows with a grunged up Saskia de Brauw on the cover of their September issue. 

Wednesday, 24 July 2013


This short treat, featuring Juliette@Models1 and Portia@Storm, was filmed at the brilliant loft studios (one of my favourite studios in London!) I styled it using almost purely Scandinavian design including Hofmann, Stine Goya, &other stories, and Day Birger et Mikkelsen

Tuesday, 5 March 2013

Bag that shit!

We adore Celine and we adore Phoebe Philo and her uber cool minimalist aesthetic. Best collection of the week!
Bring on the laundry bags.

Thursday, 24 January 2013

Dior by Simons

Christian Dior loved spring, so in an homage to the late master Raf Siomons made spring come early for Dior, with a couture collection so fresh you could almost smell the hyacinths. Simons added his own touch by looking away from the archives and into the future with sleek silhouettes and architectural layers. Hair and makeup by Guido and McGrath gave the show an extra edge. Think Janet Leigh in Psycho..

Wednesday, 16 January 2013

YMC x Clarks Originals

Another collaboration worth checking out...
for more details click here 

French and chic

I love Petit Bateau and I adore Carven so a collaboration between the two is in my opinion a match made in heaven!

Thursday, 10 January 2013

The beautiful pre-fall collection from Acne was inspired by the Swedish artist August Strindberg who's work I happened to adore. Exaggerated shapes and volumes has become quite a thing by the ultra cool scandi brand. Looking forward to see what Johansson pulls out of the bag for AW13!